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Our Academy Values

Aspire Achieve Contribute

We are an academy with high expectations and the determination to succeed. We believe that every child matters and our aim is to get to know every child as an individual and unlock their potential. No matter what a child’s ability we strive to leave no stone unturned to meet their needs, nurture their talents and ensure that they ‘Aspire Achieve and Contribute’

Our high expectations are represented in the academy's 'PRIDE' agenda;

  • PRIDE in our Work
  • PRIDE in our Attitude
  • PRIDE in our Appearance
  • PRIDE in our Environment

Through these four key areas staff and students strive together to make sure everyone achieves the highest standards in their work and behaviour and as a result feels proud to be a member of the academy community.

We Promise  

  • To provide the best quality teaching with cutting edge techniques, including the latest technology so that learning is challenging and engaging.
  • To set clear expectations for high standards of work, behaviour and self-discipline,  providing the support and challenge to enable students to achieve their aspirational targets.
  • To provide you with regular opportunities to see how your child is progressing, including subject reports and consultation evenings.
  • To provide as many opportunities as possible to help your child to discover their talents and passions, encouraging them to develop skills of leadership, teamwork and innovation in order to be successful in a rapidly changing world.
  • To provide strong pastoral care and guidance through the tutor and house systems so that there is a strong sense of belonging and a happy and harmonious atmosphere.

Promoting British Values in our Academy

The Department for Education has published guidance on promoting British values in schools to ensure that young people leave school prepared for modern life in Britain. We have a responsibility to ensure that we promote pupils’ spiritual, moral and cultural development, and the promotion of British values is a fundamental part of this.

SMSC development can be met by establishing a strong school ethos supported by effective relationships throughout the school, and providing relevant activities beyond the classroom. Pupils must be encouraged to regard people of all faiths, races and cultures with respect and tolerance. At The Dukeries Academy, we are confident that we embrace this thoroughly. The examples below are designed to provide you with more information on how we achieve this.

The Rule of Law

It is expected that pupils should understand that while different people may hold different views about what is ‘right’ and ‘wrong’, all people living in England are subject to its law. Our school’s ethos and teaching supports the rule of English civil and criminal law, and we ensure what we teach upholds this. Our pupils are taught to distinguish between right and wrong and respect the law. We have excellent relationships with our local Police officers, who often come into school to support our curriculum, and SMSC education. They also explain to our pupils the importance of upholding the law as they grow up, and they support their developing understanding of consequence.

Our pupils have an appreciation that living under the rule of law protects individual citizens and is essential for their wellbeing and safety.

Individual Liberty

It is vital for us as educators of young people, that we support the development of their self-knowledge, self-esteem and self-confidence. This underpins everything that we aim to achieve at The Dukeries Academy. We actively encourage our pupils to accept responsibility for their behaviour, show initiative, and to understand how they, as individuals, can contribute positively to the lives of those living and working in the locality of the school and society more widely. It is important to us that our pupils learn to choose their own path in life, and make choices which are right for them as individuals. We actively embrace charity events in school, with each House nominating their own charity to support through various events throughout the year.


Respect for democracy is encouraged, and support for participation in the democratic processes, including respect for the basis on which the law is made and applied in England. It is key that our pupils grow up understanding that as citizens of Great Britain, they can themselves influence decision making through the democratic process. Each year, we hold elections for issues both in and out of school. This develops our understanding of actively taking part, and how the process works. It is a crucial that our pupils grow up to understand the importance of the right to vote, and the choices that they can make now, and in the future.

Mutual Respect and Tolerance

It is important to us that we promote tolerance and harmony between different cultural traditions, by enabling students to acquire an appreciation of and respect for their own and other cultures. Respect for other people is fundamental. We appreciate that people have the freedom to choose and hold other faiths; these should be accepted and tolerated, and should not lead to prejudicial or discriminatory behaviour.

As an academy, we enjoy finding out about different lifestyles and events through our Religious Education lessons, and through our extensive PSHE programme.